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Hickory, NC January 2010 In recent years, 30-year term has become an attractive product to provide death benefit protection for 30 years at a low premium. Most consumers are not aware of the fact that after the 30 years, there is no option to keep the coverage. This means that affluent clients will be forced to cancel their life insurance just when they need it the most. A new strategy called alTERMative 30 is gaining popularity by matching the 30-yr term price, but offering clients much greater benefits: Cash values so in the event the client were to decide they no longer need the coverage, there is a cash surrender value available in most years Ability to lower premiums during years 16 + without losing your coverage Ability to raise premiums at any time to lengthen the number of years of coverage up to age 121 Ability to keep the coverage at the end of the initial 30 years at a higher premium with no proof of insurability New strategy is a partial premium finance platform where part of the premium is financed and part of the premium is paid by the client. “This simple strategy is changing the way affluent Americans buy life insurance”, says Bryan Setzler, creator of alTermative 30. “The alTermative strategies afford much more control to the client, instead of the insurance company.”
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