It doesn’t matter if you own a restaurant, apparel store, or landscaping company, in our area, every business is plagued with the dreaded off-season. It seems that the off-season is the time businesses try to desperately market but many don’t understand the importance of marketing year-round. Numerous businesses fail to market their business during the summer because they are busy and not focused on gaining more business. Business owners in our area should be marketing their business in the summer to carry over through the winter. A year-round marketing approach will increase your exposure and guarantee you won’t be left in the cold during the long winter months.
During the summer, you should be actively posting to social media, updating your website, and engaging customers. Doing so will help you build a database of customers, gather re-marketable content, and generate interest that will carry over to the winter. It is very important to grow your database of customers and contacts and why not do so when you are most busy? During the summer months you should focus on gathering email addresses for email marketing messages, increasing the number of page likes and followers on social media, and increasing interest in your business. Having a strong list of current and past customers that you contact year-round, whether it be through email marketing, social media, or website blogs, will help you to stay on the top people’s minds and help you gather new leads during your next season.
Gathering re-marketable content during your busy season will give you something to post and talk about during the off season. Ask for happy customers to leave reviews. Having customers do so soon after their purchase or service will give you reviews that are more detailed and personal to share with your off-season readers. Take an abundant amount of pictures when your business is flourishing to post on social media and your website during the off season. Statistics show moral and happiness is higher during the summer so giving your followers frequent images and stories of the summer will remind them of the summer and busy season and therefore increase their happiness. Come up with a list of questions or topics to blog or post on social media. It doesn’t mean your audience won’t be interested in information just because they can’t utilize your products or services during the off season.
Staying social and generating interest during the winter is only possible if you create a buzz and gather a solid stock of content and followers. Don’t wait for the cold days of winter to start marketing your business; capitalize on the long, happy, and busy days of summer! Start marketing your business now!